digital marketing services

 

DIGITITAL MARKETING SERVICES

 

DIGITAL MARKETING is a parabolic term for the marketing of products, goods and services using digital technologies like internet, mobile phones and display advertising. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content automation ,e-commerce, social media marketing, optical disk in digital marketing are becoming common in advancing technology. These campaigns are becoming more prevalent as these platforms are incorporated in marketing plans and everyday life and people prefer these digital devices instead physically going to the shops. The term was first used in 1990s developed for advertising campaigns of AUTOMOBILE COMPANIES. It became more sophisticated in the 2000s and its statistical ratio in 2013 proved that it was still an expanding field.

 

NON-LINEAR MARKETING:-

 

DigitalMarketing Services are still referred to as online marketing. Digital media growth is estimated to be 4.5 trillion, served annually at a growth of 48% in 2010.Customer engagement is an essential part in retail environment but on contrary it’s a challenging task. Retailers use a two-way mutual dialogue approach and benefit-sharing between retailers and consumers. Awareness and information can be processed through wide varieties of platforms like facebook, youtube, instagram, snapchat and through many other sources. Social networks helps customers to become creators of their own content and share their experiences, thoughts and ideas about any product, thus integrating the information about the products. The survey conducted among many countries observed customers using e-networks to decide shopping either online or in stores. An Omni-channel approach benefits consumer as it not only provides wider availability of products but also the ease with which they can procure any product. Consumers are researching the stores and surfing the internet to deduce the price, information and other deals regarding products and then purchasing it.

 

Digital Era:-

 

Brands use different digital marketing strategies to subsidies in marketing there products. It not only helps in marketing the product but also provide customers with 24/7online services to support and value them. The utility of digital media services approve brands to receive positive and negative feedback from their consumers and assist them for the need of different platforms to increase their businesses. It is now compulsory for the consumers to update feedback of different products they are using, sharing their experiences through different social media sites, blogs and sources. It is necessary for business to use social media to maintain these feedbacks. Since customers trust other customer's experience, so their interaction and peer-to-peer dialogue have greater impact on the marketing of that product as they are not send by the company directly. The reports of 2015 proved that facebook and youtube had over more than 126 million users on an average.

 

Development Strategies and Brand Awareness:-

 

The major change that happened in marketing was the introduction of "digital marketing" which led to the evolution of marketing strategies. Digital marketing is completely dependent on technology and this technology is advancing day-by-day, thus modernizing the ways of marketing.

1) Digital Behavior Advertising:-

It is a practice to keep an on user's online activities, over a time on a particular device and then delivering advertisement related to their preferences and interests.

2) User Generated Content:-

A cooperative environment is set up between the companies and their consumers to help better understand about the services provided to them. It improves the relationship between consumers and providers and help companies to maintain their advertisement at low cost through the feedbacks they receive from customers.

3) Segmenting:-

The process in which market focuses on special areas and target according to the needs of the consumers and companies. Thus forming the basic concept of digital marketing.

Multi-way Interaction:-

The ICC Code has specific rules and regulation regarding the marketing communication using digital media throughout the guidelines. There is an entirely upgraded version of these rules that includes the following:-

1. It is clearly indicated to the consumers that the social network sites are commercial and completely under the control of marketer.

2. There are special rules taking in consideration the attention and protection of children.

3. The mechanism of advertising and digital marketing is clear and transparent to the customers that enable them to choose products according to their needs and purposes.

4. It is an easy method to advertise about a product to vast number of customers at a single time.

5. Digital marketing helps in the transaction of money without the cash in hand, thus developing the country and its status.

6. One of the major drawbacks is that, it is completely dependent on internet, it can be considered as backlog because internet may not be available in certain areas or poor connection of network.

7. Due to poor availability of internet, providers may find it difficult to advertise their product and to start conversation with customers about their brand or product.